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© 2026 by Jon DeGorsky.
Puma
MB.01 Launch Exhibit
A grand introduction to the new Puma MB.01 shoe at ComplexCon, leaving attendees asking "is this an exhibit or a theme park?" Engaging customers with product displays and interactives that seamlessly blend digital and physical fun, all while keeping the product at the heart of the journey.
Shoot baskets on our digital backboard to get featured on the leaderboard, take to social media at our thematic photo-ops, see a giant replica of the MB.01 shoe, win a pair of shoes stored in our on-site lockers, and check out all the projection and storytelling moments throughout to see the full story on how Melo and his new shoe design are "Not From Here".




Agency: EWI Worldwide
Client: Puma
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