© 2026 by Jon DeGorsky.
Jeep
4xe Dealership Activation
Transporting the customer into a new world of electrification, technology, and sustainability. Step inside and see the seamless and exciting way in which each new Stellantis product offering uniquely benefits the way you commute, adventure, and live your life to the fullest.
This outdoor thematic Jeep 4xe electrification display is a beacon from the road, pulsing with lights and conquering terrain, enticing Jeep and electric vehicle enthusiasts alike to step inside your local dealership and explore what the new all-electric Jeep 4xe has to offer.
Once inside the dealership, entering through the interior display's front portal activates the LED electric coils, a beacon that sets a grandiose tone of technology and electrification all around you. Recyclable faux plants tell a story of sustainability and act as natural and inviting accents to each display piece. Explore electrification stories, vehicle features, AR portals, and charge your phone on charging benches while you scan QR codes to dive deeper on your personal device.
Rotate the center screen by pushing on the pulsing LED light tube. Watch as the vehicle on the showroom floor is revealed with CGI in its natural habitat best suited for each of the three driving modes. Features of each drive mode are revealed in text on the screen and narration audio from the unit.
AR Portal: Rotate the center screen by pushing on the pulsing LED light tube. Watch as any featured vehicle is revealed with CGI in its natural habitat. Features and nature sounds are shown on screen and in audio narration.
Interactive Storytelling Pylons: Charging units on display with graphic storytelling. Scan the large QR code to open the interactive map on jeep.com. LED graphics under the pylon surface glow and react upon customer approach.
Interactive Charging Bench: LED trail graphics illuminate from under the surface of bench, changing color when customers charge their personal device.
Changing the masked LED lights under the laminate surfaces, foliage aesthetic, wood tones, and LED hue allows the interior and exterior displays to be used for multiple electrified Stellantis product offerings.
Agency: EWI Worldwide
Client: Stellantis