© 2026 by Jon DeGorsky.
Electrify America
Trade Show Program
It's all about electrification! Our partners at Electrify America set out to engage with attendees at multiple shows, utilizing reconfigurable properties, electrified lighting elements, conversation zones, and bold storytelling. Centered around a hospitality area called the "Energy Bar" where visitors are encouraged to learn more about Electrify America offerings, the future of electrification in mobility, and collect free swag. External to this area are storytelling moments such as a video wall, product area, and a scale model of future recharging stations.






Photos taken at ACT Expo of the final exhibit configuration. Attendees engaged with Electrify America staff in a more conversational way, increasing leads and brand engagement.
Agency: EWI Worldwide
Client: Electrify America
Photography: Matt Petit