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 Corvette 
 National Launch Tour   

Our team was selected to design and produce a dealership tour, as well as a custom event tour for the new mid-engine Corvette Stingray. With the approval and partnership of the Jack Morton team, as well as Chevy Racing, we created the following 40x40 event structure laden with storytelling moments and component displays for the bold, new exterior and interior design and performance advantages of this new Corvette. Modular properties from this concept were to be used to stage a lean, customer-centric installation in dealerships around the country.

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These show photos depict the event as it was built for first use. Vehicle and product displays tell a complete design story of the C8 Corvette, giving customers a first look at this new mid-engine Corvette as well as ways to customize it.

Agency: EWI Worldwide

Client: Jack Morton, Chevy Racing

Photography: EWI Worldwide

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