© 2026 by Jon DeGorsky.
Audi
Auto Show Program
A tech-inspired beacon in the show hall, this program design is centered around storytelling. Featuring hanging, digital frames that cycle brand and product themes and a diffused motion wall on stage to highlight the new e-tron. Vehicles are organized into sport, A-line, SUV, and future product zones with activations to engage customers and dive further into the details of each story.
Stand out activations include the Sound of Speed which audibly replicates the engine sounds of feature S-line vehicles, simulating the excitement of driving a top of the line Audi. A configurator allows attendees to customize their current or future vehicle. Drivers assistance features are displayed on an interactive media wall, inviting attendees to learn more about the future of Audi's driver safety initiatives and technology.
A takeover moment on the staircase leading to the South Hall at the Los Angeles Auto Show; a bold way to stop attendees in their tracks and disrupt the show environment. On the way to the show floor, a dramatically lit e-tron creates a beacon from across the lobby and concourse area. Visit the Audi space for a deeper dive into all things e-tron.
These photos of the revised program, produced in partnership with Audi of America, were taken at the Chicago Auto Show during press days and feature a more streamlined design with simplified overhead pieces and a reduced stage area.
Agency: EWI Worldwide
Client: Audi of America